Trusted sources, such as managers, publicists and musicians, are some of the most common ways Yep Roc hears about bands. Yep Roc records find bands by word of mouth, rather than through talent scouts.
“It feels like we’ve been working on the release for Mandolin Orange for years, in the best way possible,” Mariah Czap, digital marketing manager at Yep Roc Records, said. Tides of a Teardrop was released on February 1, and it took the Yep Roc team about a year and a half to put out. The process of signing a band and releasing an album can be as short as a few months or as long as a few years. There are art pieces and posters all over the walls with stacks of vinyl and CDs all over. However, the Yep Roc staff is more like a family, and the two-story office feels more like a house than a workplace. Record labels are often portrayed in movies or the media as business-minded corporations. It’s rewarding to have an idea or project and see it become clearer,” Maupin said. Its latest is the much-anticipated Tides of a Teardrop, by Chapel Hill-based folk duo, Mandolin Orange, featuring Chapel Hill alum Emily Frantz and her partner Andrew Marlin. Yep Roc produces about 18 records per year. In 1997, Glenn Dicker and Tor Hansen started the independent record label in Chapel Hill before moving to Hillsborough in 2012, where the two have been releasing records from an old law firm on North Churton Street ever since. “We’re not part of the major-label echo chamber.” “Here, it is about the art and where it takes you,” Yep Roc Records General Manager Billy Maupin said. Rather than focusing on the “next big thing” in the music industry, Hillsborough-based Yep Roc Records scouts talent it believes in.
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